Don't let KPIs mislead you: the leader's guide to uncovering and correcting misleading metrics
📘 Do not let KPIs deceive you
A guide for the leader to uncover and correct the falseness of metrics
Do you think you truly understand what perfor...
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📘 Do not let KPIs deceive you
A guide for the leader to uncover and correct the falseness of metrics
Do you think you truly understand what performance indicators tell you in your organization?
This book is not just a technical guide, but a bold revelation of the dark side of KPIs around which many myths have been woven.
Many leaders are deceived by them daily without realizing, and they make critical decisions based on numbers that do not reflect reality and are not linked to true objectives.
⚠️ Performance Indicators: Tool for Success or Hidden Trap?
In workplaces dominated by a culture of blame, and amid weak trust among leadership, indicators become a shield to protect positions rather than develop performance.
This book exposes this reality, challenges traditional management models that rely on "control and domination," and offers a practical alternative that restores the strategic understanding of performance.
📖 What will you learn from this book?
✅ Common mistakes in interpreting and using performance indicators.
✅ How to design real indicators that clearly reflect your goals.
✅ How to build an organizational culture that supports continuous improvement, not a culture of hiding failures.
✅ Real examples from organizations that fell into the KPI trap and successfully escaped it.
🎯 Why should you read this book?
To avoid making decisions based on misleading data.
To connect numbers to the real work context, not just appearances.
To lead your organization with confidence, transparency, and high responsibility.
🎧 Additional audio and visual services available upon request:
Option | Duration | Ideal Use | License
🔊 Full audio recording | Entire book content | For personal reading/listening | Individual license
📼 Focused audio summary | 45 to 60 minutes | To share with the team and simplify concepts | Individual or organizational license
✏️ Customized audio or visual content | On demand | To address a specific problem or situation within the organization | Usage-based license
📦 Additional products available upon request:
📊 Professional PowerPoint presentation for a workshop or lecture based on the book.
🧾 Written or audio content for each slide — for self or organizational training.
🧠 Extended recordings explaining selected topics such as:
- The difference between measurement and follow-up
- Performance indicators in a change environment
- KPIs between motivation and evaluation
🧩 Professional consulting services to implement the book’s content within your organization:
✅ KPIQC service to assess the quality of performance indicators
📊 Performance system maturity evaluation
🏗️ Designing a customized performance indicator system
📈 Attending and analyzing performance review meetings, presenting findings to senior management
🧭 Preparing and managing the organization’s strategic map
🧑💼 Taking on performance management as a comprehensive service
🎯 Executive sessions for top leadership
📉 Analyzing and reviewing current performance reports
🌐 All services are available in both Arabic and English.
📩 To request any service or inquire:
📧 [email protected]
📘 The book is aimed at every leader seeking truth amidst the noise of numbers.
If you are looking for genuine organizational excellence, this book is made for you.
🎥 Not enough time to read the entire book?
🔊 You can now get a visual summary of the book, 45 to 60 minutes long, narrated by the author, Engineer Mohammed Al-Buzaid, explaining the most important concepts in a simple, practical style suitable for you and your team members.
🛒 Order the visual summary now here:
🔗 https://salla.sa/mohammadbuzaid/kpi-summary-video/p220696155
